VERIZON GAMING: VERIZON x XBOX
Verizon broke into the gamer market by becoming the first telco to become the official vendor of Xbox. To announce their new partnership and generate hype, we created a 360 campaign featuring real life NPCs (non player characters).
ROLE: DESIGN, CONCEPTING, ART DIRECTION
AGENCY: MADWELL
The campaign included a spot filled with gaming easter eggs, an NPC interacting with people outside of Verizon locations, and a live “choose your own adventure” style Twitch stream where viewers could control pro gamer @AverageJonas through various rooms based on popular XBOX titles.
I even designed a website for @AverageJonas to interact with to “disarm” the lasers during the stream. try it out here.
626K
TOTAL VIEWS
27K
PEAK CONCURRENT VIEWERS
38K
TOTAL ENGAGEMENTS
AWARDSSHORTY AWARDS / WINNER - LIVE VIDEO
2023
SHORTY AWARDS / SILVER HONOR - OTHER PLATFORM
2023
WEBBY / BEST COMMUNITY ENGAGEMENT - HONOREE
2023