VISiBLE:
NO STRAIGHT ANSWERS

ROLE: ART DIRECTION, CONCEPT, DESIGN

AGENCY: MADWELL

Visible wanted to build brand awareness while showing support for Pride in a way that embodied Visible’s purpose to ‘enable life’s essential connections.’ We partnered with SAGE—an organization that advocates for LGBTQ+ elders—to bring different generations of queer people together and help shine a light on the often underrepresented experiences of LGBTQ+ elders who were there when Pride began.

We created “No Straight Answers," a delightfully campy intergenerational 70's game show (that was secretly a queer history lesson). We brought together two teams of LGTBQ+ influencers—the Old Gays and Young Slays—going head-to-head in original games like “LGBTQ&A” and “Slang Slam,” testing contestants’ knowledge of queer history, culture, and style, with host Benny Drama conducting proceedings and bringing the best out of everyone on screen.