Verizon 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. However, Verizon needed to set itself apart from the glut of non-endemic brands cashing in on gaming’s pandemic-fueled growth. We set out to spark intrigue among this famously skeptical gaming audience by creating a 360º campaign filled to the brim with insider gaming easter eggs & cinema grade visuals.