We helped coconut water titan Vita Coco launch their first global campaign Stupidly Simple in NYC and LA.

The campaign stood in contrast to the usual advertising and promotion of coconut water as an electrolyte-packed beverage and natural alternative to popular sports drinks, and instead took a more absurd approach with taglines like “Our plant is a plant,” “It’s water. From a coconut,” and “Drink it when you’re thirsty”.