FERNET-BRANCA: FERNETWORKTV
ROLE: CONCEPTING, DESIGN, ANIMATION/EDITING
AGENCY: MADWELL
Fernet-Branca has a reputation among bartenders and restaurant pros as the “secret handshake” of the industry. It has a fiercely loyal, organically-built following that behaves almost like a not-so-secret society. We needed to speak to them without detracting from the inherent cool factor the brand already has. Enter FernetworkTV.
So what is FernetworkTV? Think of it like a Fernet-based TV station. A vibe stream of custom-curated content that you can play on loop in your living room or anywhere you get Youtube, like your local watering hole. IT keeps Fernet top-of-mind without harshing our in-the-know vibes. It’s quite literally overtly subliminal messaging.
