plum ORGANICS:
brand refresh
Plum Organics website needed an overhaul to compliment their refreshed packaging. The goal of the site was to make it easier for sleep deprived parents to introduce their little ones to Plum, making them adventurous eaters from the start.
ROLE: RETOUCHING, COMPOSITING
AGENCY: MADWELL
The team drew inspiration from the unique flavor profiles of their food using a rich color palette, fresh tone of voice, and an improved user experience. Additionally, we captured a library of lifestyle and product photography for the brand that complimented the user experience.
