SPECK:
LONG LIVE THE MACHINES
ROLE: EXECUTION, ART DIRECTION, STORYBOARDING
AGENCY: MADWELL
Speck strives to create perfectly-fitting, insanely-stylish protective cases for iPhone, MacBook, iPad and other gadgets you can’t believe you’ve ever lived without. In an homage to the machines that Speck protects (and the reason they exist) we created a guerilla-style campaign called “Long Live the Machines” or #LLTM.
The campaign included a custom graffiti inspired typeface, murals around NYC, a glitchy projection near the Empire State Building, stencil illustrations of their products, a TV spot called “The Fall”, and artist Doug Aldrich tagging Speck cases for fans during Brooklyn Nets games.
