JURA: JURA BROOKLYN
LAUNCH
ROLE: ILLUSTRATION, DESIGN
AGENCY: MADWELL
Scotch whisky brand JURA made a Brooklyn blend, and we held a party for its launch. Jura is also a rough and tumble island in Scotland that’s nearly inaccessible (unless you have a boat). Our team designed a blended world of the Island of Jura and Brooklyn.
I created a “stidgeon” or stag pigeon that acted as a mascot for the brand. It was used in branding, posters, chocolate packaging and all sorts of other collateral for the launch event and beyond.
