FERNET:
TALES OF THE COCKTAIL

Tales of the Cocktail is a large annual conference full of blow-out parties from all the top liquor brands. Most of the events happen in the French Quarter, meaning visitors are confined to a small part of New Orleans, and locals don’t have a chance to join in on the fun. We decided to do something different, something that would reward all Fernet fans, not just ones with expensive day passes. So we created a bespoke scavenger hunt that took folks on a little tour around the Big Easy.

ROLE: DESIGN, ILLUSTRATION

AGENCY: MADWELL

We distributed a “secret" URL that instructed fans to scan OOH and coasters they found around town. Once scanned, an AR rendering of Fernando (Fernet's crocodile mascot) would appear and a map of all participating bars would be revealed. Fans were rewarded with a surprise Fernet-branded exhibition at the (very real) Great American Alligator Museum, where they learned about our (very fake) brand lore and could buy hyper-localized Fernet x the Great American Alligator Museum merch. Scavenger hunt competitors then had access to a hidden speakeasy, plenty of collectible coins, and a party to top off the week of festivities.