visible:
THIS IS A PHONE STORE

ROLE: DESIGN / EXECUTION

AGENCY: MADWELL

“This is a phone store” was a campaign that simply and provocatively explained that with Visible’s in-app phone service, literally anywhere can be a “phone store.” No store need.

The campaign grew to an extremely large scale, encompassing 830 units across 7 cities across the US, including OOH, train wraps, taxi toppers and even a beach takeover in Los Angeles.