VERIZON HOME INTERNET
ROLE: DESIGN, ART DIRECTION, CONCEPTING
AGENCY: MADWELL
Verizon is rewriting the book on home internet - literally. Our team created a campaign for Verizon featuring amusing, completely fictional and dramatized book reviews based on the emotional pulls of dealing with the complications of your cable internet bill. The series of national digital and radio ads included three book genres: educational, thriller and romantic novel.