VISiBLE:
MOTHALY ADVICE
ROLE: ART DIRECTION, CONCEPT, DESIGN
AGENCY: MADWELL
Visible recognized the significance of chosen family within the LGBTQ+ community, especially for those whose biological families may not provide unconditional support. To authentically connect with this truth, we partnered with fashion icon Law Roach and influencer Blakely Thorton to create the “Mothaly Advice” campaign. The idea: "Motha" doesn’t have to be your biological mother—it’s whoever offers unwavering love and guidance through life’s highs and lows.
Law Roach embodied the role on a TikTok livestream, offering words of wisdom and support, while Visible Wireless provided the platform to strengthen these vital connections. This authentic and heartfelt event resonated deeply with a community seeking comfort and solidarity.
3.4M
TIKTOK LIVE UNIQUE IMPRESSIONS
13.1M
VIEWS ACROSS ALL POSTS
5.8%
ENGAGEMENT RATE